20-Somethings. Ever so optimistic.
This past week the NY Times released an articled titled “What Is It About 20-Somethings?” that resonated a lot with me. I actually found myself nodding my head and chuckling as I read through it like, “yup, that’s me”. This quote from the article pretty much sums it up,
“The 20s are a black box, and there is a lot of churning in there. One-third of people in their 20s move to a new residence every year. Forty percent move back home with their parents at least once. They go through an average of seven jobs in their 20s, more job changes than in any other stretch. Two-thirds spend at least some time living with a romantic partner without being married. And marriage occurs later than ever. The median age at first marriage in the early 1970s, when the baby boomers were young, was 21 for women and 23 for men; by 2009 it had climbed to 26 for women and 28 for men, five years in a little more than a generation.”
Although I’m not ready for the marriage part, I can tell you that I do have a lot of “churning” going on. Maybe it’s just me but I sometimes feel like I’m the most restless person I know. I think I’ve changed my career aspirations at least ten times. This summer I thought that I had figured out what I wanted to do, but then I realized the plenitude of career possibilities at my fingers still undiscovered; I can’t even begin to name nor pursue them all.
At first I thought I wanted to be a lobbyist, possibly a politician. So I packed my bags and traveled down to Washington, DC, an unpaid internship in hand, and my dad super-pissed off because he had to pay for all my shit. Whatever. A chance to work in DC, who would pass that up? The only city I had ever lived in was Durham and NYC was too familiar for me, even though I live on Long Island. I wanted to do something different.
So I got down there and started working. After doing some networking and research my eyes soon opened to other career possibilities. I learned about the field of Public Affairs, and in turn that lead me to Public Relations.
After some more networking, I became convinced that a career in public relations was the right one for me. It suited me perfectly. PR requires creativity, excellent writing and interpersonal skills; traits that I possess. So I begin voraciously consuming everything related to PR on the internet; blogs, newsletters, etc; stuffing my brain with information like a Thanksgiving turkey.
But I found out that the more research I did about PR, the more advertising and marketing kept popping up. When I looked up career descriptions for PR, advertising and marketing were often included because of their similarities, with both PR and advertising being subsets of marketing. Although I learned that each field had its own distinct purpose, I recognized that many of the same skills and qualities were applicable.
This sums up the differences succinctly.
Advertising especially fascinated me. I love commercials, even the bad ones. I love being able to probe and analyze them, to see what they did right, or what they did wrong and how I would portray it. Of course, having seen Mad Men a few times didn’t hurt either.
More networking and research followed, and I began learning about agency structure and job descriptions. OK account executive, that sounds like something I could do. And I settled on that for a while, until I realized that I wanted to do something more creative. Copy writing perhaps? Yes, that sounds awesome. Getting paid well to write content for ads sounded like a dream come true.
After more research, I realized that in order to be competitive for these jobs, I would have to build my personal brand and online presence. A simple solution came in the form of blogging. I had been thinking of starting a blog for a while, but had never gotten around to it, and then seemed like as good a time as ever.
Once I started blogging however, it became the crack addition I couldn’t kick. It consumed me for a while and still does. Initially, I would write about ten posts a day. I would constantly Google, Bing and Yahoo! my name to see when my blog would show up in search results. I checked the stats on my blog like a fantasy football owner checked NFL box scores – “C’mon ‘New Music Post 8/10/10’, only ten views today! Aw you gotta be kidding me!”
As I continued my downward spiral into the abyss of blogging, it became a gateway drug into other types of social media. And that’s when I discovered the use of Twitter, and now I can’t stop using that either. Oh, also, I started two more blogs (My iWriter and The Social Media Hot Wire), and am adding social networks at a breakneck pace. So is it social media that I want to pursue? Maybe today, but that very well might change tomorrow.
So, as I begin my senior year, I still have no idea exactly what I want to do after college. Should I be worried? Probably. Am I? Nope. Like most other 20-somethings, I have abundant confidence that things will turn out for the best and I’ll find a job after college doing something that I enjoy. And if not, I’ll just keep moving and searching until I find one.
Are you a 20-something? What is your story so far?